Brilliant Success Stories

Butterfield Jewelers

Albuquerque, New Mexico

Since joining the Ideal Marketing Group in 1994, Butterfield Jewelers in Albuquerque, New Mexico, has almost tripled gross volume. "Our first year, we grew over 45%... and that's without sales or gimmicks! I've been able to maintain the high standards that are critical to the integrity of our industry. In fact, it is those high standards that are the central theme of Bruce's advertising campaign." Today, Butterfield's is the benchmark diamond brand and best known name in Albuquerque. "I'm amazed at the fact that wherever I go, people say 'Hey, aren't you Bernie Butterfield?' Now that's market domination!"

Bernie Butterfield, Butterfield Jewelers